For many of us, a specific and favourite brand will have a private and profound place in our lives, likely to remain there forever.
And we will all have our own personal story as to how that brand touches us and stays with us – a testament to the art and science of the brand builder.
What if we could unlock those myriad stories…?
We wrote to CEOs, decision-makers, entrepreneurs and game-changers in their chosen fields and asked them to tell us their brand story.
The response we got was overwhelming.
Back came wonderful, touching, humorous and revealing stories.
If proof were needed that brands touch and find permanent places in our hearts and minds, here it was.